SAVE SEFTON PARK MEADOWS

The campaign to stop Liverpool City Council selling off the meadows of Sefton Park


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What Did People Say, Redrow?

The Redrow Public Consultation ended on 23rd Sept.  Everyone who spoke to us or that we heard  making comments was fiercely opposed to ANY DEVELOPMENT.  But we may be mistaken?? OK REDROW, we would like to know what the results were, what people contributed and their feelings about your development. Their lead PR contact Charlotte Morris went on holiday for 3 weeks immediately after the public event in Liverpool on 16th Sept – and before the consultation period ended – so we can’t ask her!!

ACTION FOR SUPPORTERS AND THE CAMPAIGN GROUP

1. Follow this link and contact Alex Wood, Redrow Director, or one of his colleagues to ask for the consultation results for Sefton Park Meadows. Demand that they are made public.

2. We want to know what is the likely date of a Redrow submission, AND the date of the planning committee meeting to consider their application.   Contact Stuart Clarke, Team Leader, South Team, Development Management, Liverpool City Council  and ask him.   stuart.clark@liverpool.gov.uk    Tel 0151 233 3021

3. We grilled Redrow at the public event on 16th Sept about protection for the trees around the Meadows.  They should be safe under Tree Preservation Orders (TPOs), they are in a Conservation Area, but housing development on this site cannot be successful without felling these trees.  Redrow’s statement that ‘trees would be retained, where possible’ was not reassuring. Director Alex Wood was less than convincing when questioned. Trees may be ‘sold’ with housing plots to each owner, and their care go to a ‘management agency’.  No details were available for their protection during construction when large machinery would need access. Access to driveways and internal parking was  shown on their online design plans.  John Davies, Meadows campaigner, has enlarged one of these and shows in detail  how driveways would impact on the greenspace.

Mock up design of how trees and landscape would be damaged by housing at Sefton Park Meadows

John Davies, Meadows campaigner, shows how access driveways would look for housing on the Meadows

Contact Liverpool City Council Conservation Office Enquiries AND/OR your local councillor, and demand that trees be protected at Sefton Park Meadows.

We said, right from the beginning of this campaign, that Sefton Park Meadows was only the first public greenspace to be threatened under Joe Anderson and his ‘ Regeneration’ team.  Olive Mount quickly followed, then Woolton Woods, and recently, Walton Hall Park.  On Sept 23rd, the Regeneration Select Committee met to discuss a long list of new parks and greenspaces on a future housing development list, as part of Liverpool’s new Local Plan. See  www.ourground.net

It’s time for a new deal for Parks and Greenspaces for the People of Liverpool

Before it’s too late…

 

Thanks


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PR Firm Start Sending Out Redrow Publicity

Please circulate this Redrow Land at Park Avenue consultation leaflet to all your contacts  ahead of  the Redrow Public Consultation Event on 16th Sept from 2pm to 7pm at Greenbank Sports Centre, Greenbank Lane Liverpool L17 1AG. See their map below, showing the distribution area for the leaflets – only 5,700 are being produced for the immediate Mossley Hill Area.  Sefton Park has a massive catchment of users and visitors across the north and south of the city.  Why aren’t they being directly asked  to attend and give their views? Posters will only be put up locally too.  Their press release will go out soon.

Redrow map of the area they will send out leaflets for their public consultation event

Redrow map of leaflet distribution for consultation event

Redrow has hired a top London and Manchester based PR company specialising in land and property deals to run this event, so it will be a slick affair!  They say they will run a strong media campaign – listen up and if they are on a phone in – call and give them your views.

Charlotte Morris of Lexington Communications states in an email, “we are more than happy to provide information to those who cannot attend the exhibition, as well as allow them to provide their feedback on the plans”.  She also adds that “we can also send information by post to anyone who cannot make it to the exhibition or readily access the internet.”   Contact Charlotte.Morris@lexcomm.co.uk  if you wish or phone their community information line on 0844 556 3002 (Monday to Friday, 9.00am to 5.30pm).

Lexington has also created a ‘holding’ webpage     www.landatparkavenue.co.uk

so please bookmark this site now.  It will go live ONLY from 16th Sept  for you to view and comment on Redrow’s ‘exclusive’ homes proposals.

DON’T BE FOOLED! THIS IS NOT A CONSULTATION PROCESS.

This is simply a PR exercise by Lexington Communications to promote the executive housing development  and ‘soft peddle’ the designs in order to get support for the planning application to Liverpool City Council, which is coming next.

It will be interesting to see how they go about their task. Is their objective to show support in the community for the proposals? How might they do this? A guess: By focussing on the need for housing in the area, by trying to demonstrate that the proposal still leaves plenty of green space (even if it is in gardens), by trying to show that the proposal enhances the setting in some way (e.g. defining edges), by showing that the proposal is in keeping with the area perhaps through materials and building styles borrowed from nearby housing? All possible.   They will fish for positive comments which can be selectively used to build a case even if it means taking them out of context. Then maybe by pulling out from the process some figures showing how many people support the proposals.

Alternatively they may just do the whole thing as blandly as possible, ticking the consultation box without trying to fan the flames.

We need to avoid getting distracted by the style or ‘quality’ of their executive housing plans. Our Campaign position is still strong and focussed:

SAY NO TO ANY HOUSING…. MEADOW NOT REDROW…. THIS IS NOT A DONE DEAL….


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Redrow Twitter Their Public Consultation Date

We found out  the date of Redrow’s only public consultation for their plans on the Meadows on Twitter last night. We now have more details.

The Redrow Public Consultation to promote building their executive housing on Sefton Park Meadows will be:

16th September

2pm to 7pm

Greenbank Sports Academy

Greenbank Lane

Liverpool L17 1AG

Please put this in your diary, spread the word!

Print off one or both of our posters below if you can, and display .

Please come along to show your opposition to the loss of part of our heritage parklands.

Here are Redrow contact details if you want to contact them to show your opposition ahead of the public event:

Redrow House, St David’s Park, Ewloe, Flintshire, CH5 3RX
01244 520044 /01244 545655
groupservices@redrow.co.uk or nw.customerservice@redrow.co.uk

Thanks

Save the Meadows poster 2

Save the Meadows Poster 2

Save the Meadows poster one

Save the Meadows poster 1