SAVE SEFTON PARK MEADOWS

The campaign to stop Liverpool City Council selling off the meadows of Sefton Park


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What Plans, Where, Redrow?

Over 400 of us answered Redrow’s call to come and comment on their housing plans for Sefton Park Meadows on Tues 16th Sept.

Only problem? There were no detailed plans to comment on! We were shown 5 boards with information on such as Liverpool’s planning documents, the benefits of housing in the Mossley Hill area, a basic ( to say the least) aerial view of the Meadows with 30+ small blue boxes aligned on it, (representing 55 units, including apartments) and  a few random housing  styles that may be included – or not.  See the boards here on the Redrow online consultation website.

MISSING were any detailed designs of:

  • what the development would realistically look like
  • access in and out, including to approx 40 individual driveways
  • concrete assurances on the threat to the magnificent trees ( ‘ trees will be retained, where possible’, and when we probed the Redrow director on this, he admitted that trees would be ‘sold’ with the houses to each individual owner)
  • views in and across the park with the new houses
  • traffic management

You have 6 days UNTIL TUES 23RD SEPT  to give your comments to Redrow.  EITHER online using the above link. Or EMAIL to landatparkavenue@lexcomm.co.uk .   Or by post to Redrow Homes at Park Avenue, ℅ Lexington Communications, First Floor, The Zenith Building, 26 Spring Gardens, Manchester, M2 1AB

Our  SINGLE COMMENT using the ‘Added Comments’ section if using the online form, email, or in your letter, is

NO TO REDROW, NO TO HOUSING...

We can’t comment on plans that are not available… We won’t participate in a tick box exercise… we won’t support any housing on Sefton Park Meadows…

THANKS TO THE HUGE NUMBERS OF LOCAL PEOPLE WHO CAME TO TELL REDROW THEIR VIEWS. Special thanks to Liverpool Taxi Drivers Alliance and Socialist Singers.

MAYOR ANDERSON WAS NOT SPOTTED.


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PR Firm Start Sending Out Redrow Publicity

Please circulate this Redrow Land at Park Avenue consultation leaflet to all your contacts  ahead of  the Redrow Public Consultation Event on 16th Sept from 2pm to 7pm at Greenbank Sports Centre, Greenbank Lane Liverpool L17 1AG. See their map below, showing the distribution area for the leaflets – only 5,700 are being produced for the immediate Mossley Hill Area.  Sefton Park has a massive catchment of users and visitors across the north and south of the city.  Why aren’t they being directly asked  to attend and give their views? Posters will only be put up locally too.  Their press release will go out soon.

Redrow map of the area they will send out leaflets for their public consultation event

Redrow map of leaflet distribution for consultation event

Redrow has hired a top London and Manchester based PR company specialising in land and property deals to run this event, so it will be a slick affair!  They say they will run a strong media campaign – listen up and if they are on a phone in – call and give them your views.

Charlotte Morris of Lexington Communications states in an email, “we are more than happy to provide information to those who cannot attend the exhibition, as well as allow them to provide their feedback on the plans”.  She also adds that “we can also send information by post to anyone who cannot make it to the exhibition or readily access the internet.”   Contact Charlotte.Morris@lexcomm.co.uk  if you wish or phone their community information line on 0844 556 3002 (Monday to Friday, 9.00am to 5.30pm).

Lexington has also created a ‘holding’ webpage     www.landatparkavenue.co.uk

so please bookmark this site now.  It will go live ONLY from 16th Sept  for you to view and comment on Redrow’s ‘exclusive’ homes proposals.

DON’T BE FOOLED! THIS IS NOT A CONSULTATION PROCESS.

This is simply a PR exercise by Lexington Communications to promote the executive housing development  and ‘soft peddle’ the designs in order to get support for the planning application to Liverpool City Council, which is coming next.

It will be interesting to see how they go about their task. Is their objective to show support in the community for the proposals? How might they do this? A guess: By focussing on the need for housing in the area, by trying to demonstrate that the proposal still leaves plenty of green space (even if it is in gardens), by trying to show that the proposal enhances the setting in some way (e.g. defining edges), by showing that the proposal is in keeping with the area perhaps through materials and building styles borrowed from nearby housing? All possible.   They will fish for positive comments which can be selectively used to build a case even if it means taking them out of context. Then maybe by pulling out from the process some figures showing how many people support the proposals.

Alternatively they may just do the whole thing as blandly as possible, ticking the consultation box without trying to fan the flames.

We need to avoid getting distracted by the style or ‘quality’ of their executive housing plans. Our Campaign position is still strong and focussed:

SAY NO TO ANY HOUSING…. MEADOW NOT REDROW…. THIS IS NOT A DONE DEAL….