Redrow have surpassed themselves with this one. Their new promotional video for a swanky £4m penthouse apartment in Tower Hamlets (poorest borough in London with massive housing problems) was meant to showcase the very pinnacle of luxury living in their new exclusive residential tower. But the video has been pulled just days after it was launched online, having been subject to an online battery of ridicule and claims that it epitomises the nightmare of London’s unjust property market.
See it here in the article by The Guardian’s Ollie Wainwright http://gu.com/p/44jvk and the spoof video done in response.
Are they bringing these kind of values to their ‘executive housing’ plans for Sefton Park Meadows? £1m houses ‘secured’ behind huge gates where people aspire to be ‘ individual’ and live apart from their community? Is this what the Mayor’s housing pledge is about?