SAVE SEFTON PARK MEADOWS

The campaign to stop Liverpool City Council selling off the meadows of Sefton Park

PR Firm Start Sending Out Redrow Publicity

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Please circulate this Redrow Land at Park Avenue consultation leaflet to all your contacts  ahead of  the Redrow Public Consultation Event on 16th Sept from 2pm to 7pm at Greenbank Sports Centre, Greenbank Lane Liverpool L17 1AG. See their map below, showing the distribution area for the leaflets – only 5,700 are being produced for the immediate Mossley Hill Area.  Sefton Park has a massive catchment of users and visitors across the north and south of the city.  Why aren’t they being directly asked  to attend and give their views? Posters will only be put up locally too.  Their press release will go out soon.

Redrow map of the area they will send out leaflets for their public consultation event

Redrow map of leaflet distribution for consultation event

Redrow has hired a top London and Manchester based PR company specialising in land and property deals to run this event, so it will be a slick affair!  They say they will run a strong media campaign – listen up and if they are on a phone in – call and give them your views.

Charlotte Morris of Lexington Communications states in an email, “we are more than happy to provide information to those who cannot attend the exhibition, as well as allow them to provide their feedback on the plans”.  She also adds that “we can also send information by post to anyone who cannot make it to the exhibition or readily access the internet.”   Contact Charlotte.Morris@lexcomm.co.uk  if you wish or phone their community information line on 0844 556 3002 (Monday to Friday, 9.00am to 5.30pm).

Lexington has also created a ‘holding’ webpage     www.landatparkavenue.co.uk

so please bookmark this site now.  It will go live ONLY from 16th Sept  for you to view and comment on Redrow’s ‘exclusive’ homes proposals.

DON’T BE FOOLED! THIS IS NOT A CONSULTATION PROCESS.

This is simply a PR exercise by Lexington Communications to promote the executive housing development  and ‘soft peddle’ the designs in order to get support for the planning application to Liverpool City Council, which is coming next.

It will be interesting to see how they go about their task. Is their objective to show support in the community for the proposals? How might they do this? A guess: By focussing on the need for housing in the area, by trying to demonstrate that the proposal still leaves plenty of green space (even if it is in gardens), by trying to show that the proposal enhances the setting in some way (e.g. defining edges), by showing that the proposal is in keeping with the area perhaps through materials and building styles borrowed from nearby housing? All possible.   They will fish for positive comments which can be selectively used to build a case even if it means taking them out of context. Then maybe by pulling out from the process some figures showing how many people support the proposals.

Alternatively they may just do the whole thing as blandly as possible, ticking the consultation box without trying to fan the flames.

We need to avoid getting distracted by the style or ‘quality’ of their executive housing plans. Our Campaign position is still strong and focussed:

SAY NO TO ANY HOUSING…. MEADOW NOT REDROW…. THIS IS NOT A DONE DEAL….

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